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Archive of: Authenticity

  • How to Be Authentic and Why It’s Important

    I don’t know about you, but I’m instinctively drawn to people who are authentic – people who are real, genuine and down-to-earth. There are no airs and graces, no pretences, no fakery. It’s only just dawned on me that whenever I meet someone new, I use this one trait to determine whether I want to pursue a personal or business connection with them. And I don’t think I’m the only one. Whether consciously or unconsciously, I believe many of us seek out people who are authentic. Here’s why.

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